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Animated Explainer Videos

On October 18th 2017 by admin

Where Can I Use My Animated Explainer Videos?

 

Whiteboard Animation Video Services – Animated explainer videos

Animated explainer videos creation is our specialty. Along with animated explainer videos, we also offer script writing services and custom voice over services.

 

 

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One of the great features of an animation video is its versatility. Videos are great tools to have at your disposal because they can be used on virtually any platform. Business versatility usually translates directly into savings and savings means higher profits. But you need to be using your videos on the correct platforms for your business to see that versatility in your bottom line; so where can you use your animated explainer videos? To begin to understand that you must identify your business’ core values and market and choose which methods of delivery that your target market is looking at. Do they have kids? Are they kids? Are they blue or white-collar workers? Are they luxury-type executives? These types of characteristics will determine which platform(s) to target, so let’s discuss some options.

 

 

Video Can Be Used As An Advertisement On Social Media

Marketing 101 dictates that you put your ads where the most eyes are looking. These days that is social media. Not marketing with Facebook is a big mistake, it’s very easy to get in front of relevant eyes with their available tools. That being said video is one of the most effective mediums on that platform; it is very inexpensive to run. If you have been using Facebook for a while, which I am sure you have been, you will have noticed that just about half of the content and shares that you see are videos. Videos are direct, shareable and not time-consuming for people to watch. It is also the most effective medium for understanding as well. A potential consumer is more likely the retain and understand the information you present to them if they consume it via video versus traditional content marketing. It breaks down to that more than half of your video will be watched and less than half of your content will be read, it seems silly not to be using animated explainer videos to communicate to your customers.

 

 

Posting To Forums

Find relevant forums to your industry and post your videos to them. Contributing to communities can be a valuable for driving traffic to your website. Posting a video to those forums is great branding exposure and also adds value to the right kind of posts. BUT you must remember that forums are not created and used to advertise, it would not be effective to just post your animated explainer video to a forum and say come check out my website. This is a long-term strategy, if you are going to go this route you need to spend some time adding value and communicating with this new community, become part of the community and then people will be willing to hear what your business has to offer.

 

 

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Animated Explainer Videos Are Great Content Supplements

That’s where they get their name, explainer videos. Use a video above your web page content to explain what’s below. This way you are selling the content before people read it. Preceding content with an explainer video will also increase the chance that your potential buyer digests and retains the information. It will make them more enthusiastic and interested in what they are about to read. This will also add to your retention as now the site visitor is watching your video AND reading your content. The more retention, the higher your relevancy score in Google and the higher you can potentially rank in the search engines.

 

 

Animated Videos Can Work As A Website Introduction

Being greeted by a logo is one thing, but being able to reach out and say hello is a whole new level. First impressions are everything and animated explainer videos as a welcome can be the difference between a sale and a bounce. A video is your opportunity to introduce yourself to your customer and say hello, it adds another dimension to your business. Think of it as a way of bringing that “in person” customer service experience that is unique to a storefront business, online. With so many new websites being built every day a friendly hello can make all the difference in a purchase decision between you and your competition, who aren’t smart enough to get on the video bandwagon yet.

 

 

You Can Place Animated Explainer Videos In Your Emails

If you are running an email list, you are trying to cultivate loyal followers. Why not add video to your strategy? For sales emails, you can quickly and efficiently pitch the product or service. For email courses, you can make your lesson more understandable and more engaging. Some of the most profitable email lists around use an explainer video somewhere in the pitch to enhance the understanding and the sale. Customers who are looking to buy want and need to know all of the relevant benefits of a product before buying. So, size up your competition and make sure you are offering more benefits or perceived value and tell your customer with engaging video why they should purchase your product over the competition. Plus, I’m sure they are already loving the benefits of your email list, so take that eager attention and seal the deal with the use of animated explainer videos.

 

 

Vlogging

Vlogs are becoming ever more popular and the medium itself is only gaining more followers. One key to a good vlog is the diversity of content to keep your followers interest. Remember that if a viewer likes your video they are more than likely going to stick around and see if you have more content they like. Running your vlog with the same video designer is great for your brand continuity. This will ensure that your vlog followers are getting the same great content every time they watch your videos. Animated explainer videos can give your vlog that diversity in video type to keep people coming back for more.

 

 

Being greeted by a logo is one thing, but being able to reach out and say hello is a whole new level. First impressions are everything and an animated explainer video as a “welcome” to your site can be the difference between getting the sale. A video is your opportunity to introduce yourself to your customer and say hello, it adds another dimension to your business. Think of it as a way of bringing that “in person” customer service experience that is unique to a storefront business, online. With so many new websites being built every day a friendly hello can make all the difference in a purchase decision between you and your competition, who aren’t smart enough to get on the video bandwagon yet.

 

 

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