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Whiteboard Animation Explainer Video

On October 18th 2017 by admin

What Makes A Great Whiteboard Animation Explainer Video

 

Whiteboard animation explainer video Services – Whiteboard animation explainer video

Creating the whiteboard animation explainer video is our specialty. Along with whiteboard animation explainer video services, we also offer script writing services and custom voice over services.

 

 

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There are many things that a well-done explainer video is, whole books can be written on the optimization of a video alone. From crafting a visual funnel to optimizing length (get your head out of the gutter) a well done explainer video can be an extremely effective sales tool. We will go over a few of the key points to remember while shopping around for an artist to handle the production of your new explainer video.

 

 

A Great Whiteboard Animation Explainer Video Triggers Positive Associations

The study of neuroscience has discovered the way that the mind works. According to the book Brand Seduction by Daryl Weber the mind does not actually “rewind” to recall memories, it builds, associates and creates a web of related ideas, like an idea map. This is powerful knowledge for a brander. In order to build a successful brand, you must build the image of your company through associations.

 

Great, but how does this relate to whiteboard videos? Brands are built through presentation to your sensory inputs (like your eyes, ears and nose). A whiteboard animation explainer video uses relatable and likeable characters to build your brand associations. Animated characters are trust worthy, fun and trigger positive nostalgia to your customers childhood.

 

 

The Voice-over

We have covered the eyes as a sensory input, let’s move on to the ears. The voice over is the glue that brings a great animation video together. The right voice over match to your message is a key ingredient to the relevancy of your video to your brand and message. You wouldn’t want a burly biker sounding voice over to advertise your cupcake business, right? The correct voice over, for the same reason, will support the relevancy of your message and subliminally associate your business with the type of person you are trying to attract. Also, be on the lookout for computerized voice overs. Some artists will try and use computerized voice over to reach other markets where they don’t speak the language. Not only does the voice sound unnatural but this probably means the artist does not live in your culture and may not be able to properly give your message due to the cultural difference. Don’t get me wrong cross-cultural branding has its place, but only when the match between business and artist is designed.

 

 

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Visual Support of The Subject Matter

Another mark of a great whiteboard animation explainer video is the use of the animation to support what the voice-over is covering. For example, if your voice over is listed added benefits of your service a talented artist will use visual animations to show what it being said. This reinforces your message visually and verbally to increase the chances of your message being retained by your prospect.

 

 

Fluid Transfers Between Scenes

A well-done whiteboard animation explainer video will have seamless transfer between scenes and ideas. Be on the lookout for jumps between scenes or slow-moving scenes. This is usually a sign of using a plug and play animation software that you could use yourself. Not only does it look unprofessional but these kinds of mistakes could hinder your brand promotion.

 

 

A great mix of animation, voice over and subject matter support will make a highly useful whiteboard animation explainer video for your business.

 

 

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