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Whiteboard Animation Video

On October 18th 2017 by admin

5 Effective Ways to Use A Whiteboard Animation Video


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Creating the whiteboard animation video is our specialty. Along with whiteboard animation video services, we also offer script writing services and custom voice over services.






Video is one of the most effective ways to market your products and communicate to your audience. There is heightened understanding and memory where audio-visual tactics are used to communicate a message. Whiteboard animation videos are a great way to utilize video to sell your brand. Unfortunately, many business owners have a lot of misconceptions regarding whiteboard videos. Some think they are not effective, while others believe they cost a fortune to make. Both of these are untrue.



Compared to other animation videos, whiteboard videos are easy to produce.They are also highly effective when it comes to converting views into buys. As analytics will show, less than a third of webpage content is actually read; yet, people will watch a video for over two and a half minutes. However, it is important that you use whiteboard videos the right way so that you can get the results your business needs. Here are five ways to use a whiteboard animation video.



A More Engaging Home or Landing Page

First impressions are everything don’t you agree? A whiteboard animation video is a great way to introduce your company from the get go on your site, and inform the consumer how your vision fits their needs. Think of the whiteboard video as your sales pitch. This is your minute to a minute and a half to make your perfect first impression so make it count, and sell your buyer before their eyes even cross your content. According to new.pitchengine.com 40% of people respond better to visual information than to plain text. That being said a study by EyeViewDigital showed that using video on a landing page can increase conversions by 80%! With even just a quarter of that monthly conversion rate increase, your investment will pay itself back in no time, flat.



The Build Up

After you have had your 90 seconds on the landing page, it is now time to dive a bit deeper into your products and services. Remember you kept it short and sweet at the beginning because you did not want to subject your viewers to an information overload. However, if they click through to your other pages, you can be sure your viewers are seeking more information. As such 2 to 5 minutes of information about your product on your other pages should be reasonable.



Social Media Ads

We live in a great age to be on online marketer or entrepreneur. We can very inexpensively advertise where most people’s eyes are on a daily basis. You can spend less than $5 a day advertising on Facebook and reach thousands of people a month with your ad. Use an inexpensive whiteboard animation video to start automatically when a Facebook user scrolls through their news feed several times a day. If you just start talking with your video advertisement, people will listen! Use them to advertise and Youtube, Pintrist and Twitter also, the possibilities are endless.



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Training Videos

Whether you are developing training content for your customers or your employees, a whiteboard animation videis able to deliver this in a way that is effective and memorable. A great way to train your customers on how to use a certain product or application you provide is to create a simple DIY whiteboard video that can be distributed across various platforms.




The wise marketer is ever aware of the changing customer and market place. This day in age people are way more likely to watch a video over anything else. In fact, 62% of respondents to a survey by the Custom Content Counsel reported using video in their content marketing. Keep with the times and communicate in ways that customer are listening.



Video is Just Way More Likely To Work

Let’s consider a few stats here. The way our brains work IS visual. We did not evolve through nature by reading, we invented it! Our minds were made to process visual information and process it quick enough to make life or death decision in an instant. Fast forward 50,000 years and our brain process images and videos much faster than text. In fact studies have showed the 9/10 of information processed by the brain is visual and 1/10 is text. The brain will process visuals 60,000 times faster than text! Incredible huh? What’s more, according to EyeViewDigital your conversions can increase by up to 80% if a video is used on a landing page!



It is apparent that video is the future and a whiteboard animation video is a versatile advertising and marketing tool that every business owner should be making use of. So get with the times, come on in and let us help you make your business better.



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